Research shows that 52 percent of companies in the Fortune 500 have either gone bankrupt, been acquired, or ceased to exist as a result of digital disruption since 2000. The collision of the physical and digital worlds has affected every dimension of society, commerce, enterprises, and individuals. Organizations need to change radically in order to keep up with the pace of fast-moving startups.

How can you not only survive in “digital tsunami” but stay on the top of the wave and have the ride of your life? Our main goal with this video is to provide an explanation of the major differences between regular – top-down – change management processes and mobilizing through influencer involvement.

The content of this video is not intended to compare the two products (MS Yammer and Workplace by Facebook) in any way. They are both equally great tools in our view. We would like to state that the difference in adoption rates mentioned in the video are solely the cause of the different approach used to introduce the products to the workforce at the two companies.

In case you have any further questions or being interested in adopting ONA method into your next change management project, we are looking forward to receiving your message. Please, find the contact form below.



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